Saturday, January 24, 2015

Comprehensive Analysis of SCG Attendance Numbers

There have been many inaccurate comments regarding SCG attendance numbers from Magic discussion groups on Reddit and on various threads on MTG Salvation, and my primary motivation for starting this blog was to tackle these misconceptions. While I have presented some of these data piecemeal in various posts scattered across the Source, I thought it would be useful to have a single point of reference where I can thoroughly present and analyze all the data I have available.

The fundamental question I want to address is how attendance numbers compare between the different constructed formats (Standard, Legacy, and Modern) on the SCG circuit. I want to disentangle confounding factors as much as possible with data that's available, including factors such as:

  • Regional variations in attendance: Some cities on the SCG circuit have a larger player base, or a greater proportion of players who play one format than another.
  • General trend towards increased attendance: The Magic player base has increased over the past few years, so I also want to adjust for these factors, especially when considering that some cities have not seen an SCG Open in years
  • Differences between Saturday and Sunday attendance: Standard has generally been held on Saturday, while Legacy (and eventually Modern) has been held on Sundays, but there are a few exceptions that allow us to probe the difference between Saturday and Sunday attendance while controlling for format
  • Existence of concurrent events: Midway through 2014, SCG announced the addition of Sunday Modern Premier IQs (PIQs). While these have mostly been concurrent with Legacy Opens or PIQs, there has been an instance in which a Standard PIQ ran concurrently with a Modern PIQ, and there will be such combinations and others in the future.
  • Differences in prize support: For most of its existence, SCG ran a Standard and Legacy Open each weekend with equal prize support, initially $5K per open but eventually $10K. With the new Open format, there is only one $20K Open each weekend with two Sunday PIQs, which have always paid out $5K.

However, I am not able to address the following factors:
  • Differences in registration time: The two PIQs each weekend are staggered so that one starts at 9 am and one starts at 10 am. As of this writing, the 9 am PIQ has always been Legacy, except at the Philadelphia $20K Legacy Open in which there was no Legacy PIQ and the 9 am PIQ was instead Standard. The 10 am PIQ has always been Modern. I am unable to figure out what the effect of an earlier registration time would be until we've had 9 am Modern PIQs and 10 am Standard/Legacy PIQs, preferably with a large enough sample size to perform meaningful analysis.
  • Variations in format popularity: Standard with its regular rotation schedule and Modern with its de facto rotation via aggressive ban list updates wax and wane in popularity over time, and this factor cannot really be measured in isolation. Legacy is also susceptible to such effects as well, but to a lesser extent.
  • Concurrent non-SCG events: SCG Open weekends often compete with a North American Grand Prix, or perhaps special Sunday activities such as the Super Bowl, Mother's Day, Easter, etc. I do not make any efforts to identify these events or to quantify their effects, except to note that occasional Sunday events have a disproportionately large effect on attendance.

For the past few years, I have been compiling attendance figures for SCG Open weekends based on their published standings for each event, which are accessible from their coverage archives. I retroactively went to the beginning of their series, starting in February 2009 in Richmond, with two blocks of missing data:

  • I found no Legacy attendance data for five of their first six weekends in 2009 (Boston in June 2009 being the exception). In fact, I'm not even sure there were SCG Legacy tournaments on those weekends, as the coverage available is very different and very limited compared to what we have had access to since.
  • There are five tournaments from October to November 2012 for which I have no Standard attendance figures, since the coverage page for those events contain broken links. I recorded Legacy attendance figures from those events at the time, but I did not start keeping track of Standard attendance until later, by which point the links were no longer active.

The history of the SCG tournament can be divided into five periods (note: all dates denote the weekend corresponding to the specified Saturday):
  • Period 1: Until March 23, 2013, SCG held Saturday Standard Opens and Sunday Legacy Opens with equal prize support, although the amount of support at each Open went from $5000 to $5800, and later to $10000 (with an increase in entrance fees) as the series became more popular.
  • Period 2: From March 30, 2013 to September 28, 2013, SCG consistently held Saturday Standard Opens and usually held Legacy Opens that corresponding Sunday. However, they also experimented with occasional Sealed, Team Sealed, and Sunday Standard events instead on Sunday.
  • Period 3: From October 5, 2013 to July 5, 2014, SCG reverted to the tournament and prize structure from Period 1, except with $10000 in prizes for each Open.
  • Period 4: From July 20, 2014 to December 6, 2014, SCG held a Saturday Standard Open ($10K), a Sunday Legacy Open ($10K) that started at 9 am, and a Sunday Modern PIQ ($5K) that started at 10 am.
  • Period 5: Beginning with December 13, 2014, SCG has held a two-day $20K single-format Open (usually Standard). The other two constructed formats were featured in two PIQs that began at 9 am and 10 am. So far, when the Open has been Standard format, the 9 am PIQ is Legacy and the 10 am PIQ is Modern; when the Open has been Legacy, the 9 am PIQ is Standard and the 10 am PIQ is Modern. As of this writing, there has not yet been a Modern $20K Open.

I also wanted to call attention to a seemingly bold prediction I made on the Source when SCG announced its change to the most recent tournament structure:
Obviously, this change by SCG is a net negative to the Legacy community, but while reading the article, I was thinking they made a mistake even before I got to their schedule (until then, I thought Standard and Legacy would be equally represented at the $20K Opens). The Standard $20K Opens are a pretty exciting change if you're a hardcore Standard player, and it might induce Standard grinders to travel slightly longer distances to attend events they otherwise wouldn't. But any increased attendance SCG might get at these new Opens would be offset by plenty of other factors including:

  • Casual Standard players who are unable or unwilling to commit to two days
  • Casual Standard players who are hardcore Legacy or Modern players who would no longer play in the Saturday event if you have to play Day 2 to even have a shot of prizing
  • Grinders who are competitive in Standard, but strongly prefer playing Legacy (or Modern), and would consider skipping the former despite the increased prestige SCG is trying to manufacture

The vast majority of players at the current Standard Opens are casual players who think it's pretty cool that the SCG is in town, and while I imagine many of them would still play in the $20K Open, some of them will have schedule conflicts. In addition, keep in mind that SCG had already experimented with "Double Standard" events in 2012, and they were an unmitigated disaster, with the Sunday Standard Open having 38-52% fewer players than the Saturday one (in other words, comparable to what the attendance would have been with a Legacy format). It is unsure whether this can be attributed to scheduling conflicts (Sundays are generally more inconvenient) or player fatigue (a lot of players are probably put off by playing Standard for two straight days), but in any case, both these problems will plague the new proposed setup.

In addition, you have players like myself who absolutely love Legacy and don't find Standard very appealing, but might have otherwise considered playing in Standard on Saturday to get some practice for the Invitational or to just hang out with friends. But to pay $50 to play a format that I don't even like, with the understanding that I have to play (and probably do reasonably well) on Day 2 to even min cash?! I would snap-drop from Standard to play Legacy on Sunday regardless of how I was doing, so there's simply no reason for me to register for the Saturday event anymore, since the practice simply isn't worth $50. I know I am far from the only player in my circle of friends who feels this way, and I imagine the sentiment is shared at least by some Modern players as well.

Keep in mind that while the player base of Legacy and Modern players is significantly smaller than that of Standard players, the proportion of hardcore players in those formats (especially in Legacy) is significantly higher than the corresponding proportion among Standard players, and as a result, the total number of dedicated players in each format is more comparable than one might think. This is a large reason why attendance numbers for Legacy and Modern GPs are consistently higher than those for Standard GPs, so I don't think SCG's effort to emulate the Grand Prix model with their new Open series will be as successful as they would hope. There are a ton of Standard GPs within driving distance even in the often-neglected West Coast, and none of them have ever been appealing beyond the possibility of having a sweet Legacy side event.

I must admit that I would be enthusiastic about these changes if the new Open Series schedule included a majority of Legacy Opens, rather than Standard, but that is only from my perspective as a hardcore Legacy fan. I still stand by the points I made that the entire concept of a two-day Open is a mistake for SCG, regardless of the choice of format for these Opens.
Essentially, I thought that the new tournament structure would not only be disappointing for the players, but also for the SCG organizers, and this post is an opportunity to explain why I came to those beliefs. The attendance results of these new $20K events have only strengthened my conviction for reasons explained below.

Historical SCG Attendance

Other than the exclusion of the aforementioned early Opens for which I have no attendance data, the graph below represents complete attendance data for all Standard, Legacy, and Modern Opens and Premier IQs run by SCG.



Note: There was a double SCG weekend on 9/27/14, with Standard and Legacy Opens being held in both New Jersey and Indianapolis. The two data points are slightly staggered for better visualization purposes (with New Jersey shown a day earlier). Graph last updated 3/9/15.

On the surface, it seems pretty clear that Standard tournaments have generally had better attendance than Legacy ones, and that Legacy ones are better attended than Modern ones. But how much of it is due to other factors than simply format preference and availability, such as a preference for Saturday events or the greater prize support available in Legacy Opens compared to Modern PIQs?

Effect of Saturday vs. Sunday Opens

The three "double Standard" weekends during Period 2 in which two separate Standard Opens were held on Saturday and Sunday provide some insight into whether players generally have a preference for one day over the other, as the tournament format, venue, and prize support were identical.

LocationDateSaturdaySundaySun/Sat
Orlando3/30/201337818047.62%
Dallas5/25/201344124756.01%
Salt Lake City8/10/201324515362.45%

Clearly, from these data, there is a preference for Saturday Standard Opens over Sunday ones. But how does this compare to the ratio of Sunday Legacy Open attendance to Saturday Standard Open attendance? I show below a plot in which the fraction of the Sunday Open attendance is normalized to that of the Saturday Open attendance, for every weekend in 2013 in which there was a Sunday Legacy or Standard Open. (In other words, on this graph, the point corresponding to Dallas in May 2013 would show up as 0.56 since the Sunday Open had 56% of the players of the Saturday Open.)

Notice that the yellow dots, corresponding to the Standard Sunday Opens, fall roughly where the blue points, corresponding to the Legacy Sunday Opens would have fallen. This suggests that the lower attendance of Legacy Opens can largely be attributed to the fact that they have fallen on Sundays, rather than due to accessibility or a smaller overall player base for that format. Certainly, those are additional factors as well which will always present a barrier for some players, but I contend from these data that these factors are not as significant as many people believe.

It's certainly possible that some players who had initially planned to play both Opens on the weekend got too tired by the end of Saturday to continue onto the next day. However, this factor would have also served to depress Legacy attendance numbers on Sunday as well throughout essentially the entirety of the SCG Open series, so it's quite possible that Legacy numbers would appear higher if some of the 2013 Legacy Opens were held on Saturday instead. Moreover, the issue of fatigue or boredom is even more pronounced in the new "Period 5" system with two-day Opens, especially since it deters players who are only available on Saturday or only available on Sunday from competing.

Note that this analysis of 2013 spans a time (containing all of "Period 2" and parts of "Periods 1 and 3") in which only one major event was being held on a given Sunday. In fact, changes since then in "Period 4" (with two PIQs firing nearly simultaneously) and in "Period 5" (with Day 2 of the Open running at the same time as the other two PIQs) likely serve to further suppress the attendance numbers for Sunday Legacy events since then than the graph above would indicate.

Legacy as a Two-Day Open Format

Updated 3/9/15 with information through Baltimore.
 
To the approval of coverage-starved Legacy fans around the world, the most recent SCG Open in Philadelphia featured two days of Legacy, after the new "Period 5" system was ushered in with two Standard Opens in Seattle and Columbus. At first glance, the attendance number of 566 seems quite respectable: a greater number than the 449 players that competed in the Standard $20K in Seattle and the 508 in D.C., but fewer than the 659 who played in Columbus:

LocationDateFormatOpen
Seattle12/13/2014Standard449
Columbus1/3/2015Standard659
Philadelphia1/10/2015Legacy566
Washington, D.C.1/24/2015Standard508
Indianapolis1/31/2015Legacy582
Houston2/14/2015Standard428
Los Angeles2/21/2015Standard542
Baltimore2/28/2015Modern762

In fact, the 566 players who showed up for the Philadelphia Legacy $20K Open represents an even stronger showing than that number indicates by itself. In recent years, even before the switch to two-day Opens, Columbus has attracted significantly more players than Seattle, which has in turn attracted more players than Philadelphia (although it should be noted that Philadelphia had strong attendance numbers in 2009 and 2010). Shown below in yellow are events that correspond to the new two-day Opens, with asterisks indicating an Invitational weekend.

LocationDateStandard OpenLegacy Open
Seattle6/12/2010253191
Seattle7/23/2011390184
Seattle6/30/2012409187
Seattle11/17/2012?164
Seattle4/20/2013557261
Seattle10/19/2013521253
Seattle3/15/2014580321
Seattle*12/13/2014449N/A
Columbus6/2/2012497258
Columbus1/5/2013696325
Columbus6/15/2013590268
Columbus1/18/2014688342
Columbus*6/14/2014705450
Columbus11/8/2014757259
Columbus1/3/2015659N/A
Philadelphia10/10/2009318147
Philadelphia6/5/2010521236
Philadelphia6/22/2013467220
Philadelphia9/7/2013402280
Philadelphia1/10/2015N/A566
Washington, D.C.2/26/2011693290
Washington, D.C.1/21/2012438234
Washington, D.C.8/4/2012630350
Washington, D.C.3/16/2013553268
Washington, D.C.8/23/2014468285
Washington, D.C.1/24/2015508N/A
Indianapolis3/28/2009432N/A
Indianapolis3/13/2010668286
Indianapolis2/5/2011544267
Indianapolis*6/4/2011363334
Indianapolis10/1/2011549290
Indianapolis*6/16/2012498315
Indianapolis10/20/2012?204
Indianapolis3/9/2013775326
Indianapolis*10/26/2013699388
Indianapolis1/4/2014714256
Indianapolis5/31/2014567347
Indianapolis9/28/2014588260
Indianapolis1/31/2015N/A582
Dallas8/29/2009264N/A
Dallas/Ft. Worth1/9/2010332117
Dallas/Ft. Worth3/19/2011342157
Dallas/Ft. Worth3/10/2012528174
Dallas/Ft. Worth11/10/2012?175
Dallas/Ft. Worth1/19/2013555212
Dallas5/25/2013441N/A
Dallas11/9/2013627251
Dallas4/12/2014778308
Dallas8/2/2014733259
Houston2/14/2015428N/A
Los Angeles1/2/2010316142
Los Angeles3/26/2011360216
Los Angeles1/14/2012396180
Los Angeles9/15/2012396235
Los Angeles12/15/2012469269
Los Angeles11/2/2013652281
Los Angeles3/22/2014694374
Los Angeles2/21/2015542N/A
Baltimore9/18/2010475233
Baltimore6/25/2011450318
Baltimore10/22/2011547238
Baltimore3/24/2012565264
Baltimore12/1/2012664287
Baltimore6/1/2013570298
Baltimore8/24/2013546285
Baltimore1/25/2014643402
Baltimore7/19/2014620372
Baltimore2/28/2015762 (Modern)N/A

What is noticeable is that the attendance figures for the Standard $20K Opens in Seattle and Columbus were lower than they were for the old one-day Standard Opens in 2014 and even in 2013 in the very same cities. In fact, the low attendance number for the December 2014 Seattle Open is more shocking since it corresponded to an Invitational weekend, which generally attracts more players than a normal Open weekend without an Invitational. Meanwhile, the 566 players that competed in the Legacy $20K Open in Philadelphia represents the largest crowd that ever gathered for an SCG tournament in the City of Brotherly Love.

Update (1/28/15)
Attendance figures for the Standard $20K Open in D.C. are also disappointing compared to historical numbers.

Update (2/1/15)
Attendance figures for the Legacy $20K Open in Indianapolis represent a Legacy Open attendance record. It's weaker than some previous showings for Standard Open in Indy, but exceeded the turnout from the previous SCG Indianapolis, despite being the first two-day Open to be scheduled on a Super Bowl weekend. 

Update (2/16/15)
Attendance figure for the Standard $20K Open in Houston is the lowest of any $20K Open yet. Because SCG has never traveled to Houston before, I included attendance figures from previous events in Dallas and Dallas/Ft. Worth.While it is possible that Dallas has a better Magic scene than Houston, I find it unlikely to account for such a significant dropoff in attendance, as Houston is the fourth most populous city in the United States (as well as a more reasonable drive from other previous SCG destinations such as New Orleans).
Note that attendance figures in Dallas have been strong for years, going from 528 in early 2012 to a peak of 778 in the middle of 2014. The only times it deviated from this generally increasing trend were for the May 2013 Double Standard weekend (drawing 441 and 247) and the Houston $20K 2-day Standard Open (428). This seems to be pretty conclusive evidence that the existence of a Legacy SCG Open helps their overall attendance

Update (3/9/15)
Attendance for SCG Los Angeles, with a $20K Standard Open, was once again underwhelming, despite the fact that Los Angeles has enjoyed strong attendance in recent years. Meanwhile, the first Modern Open in Baltimore impressed with strong attendance, although this isn't too surprising: Baltimore has historically had excellent turnouts, and in fact, the very first Modern PIQ also debuted in Baltimore and featured easily the best attendance of any PIQ in Period 4.

These observations support my claim that it is the Sunday schedule, rather than any general preference of SCG players for Standard over Legacy, that has hampered Legacy attendance more than anything else.


Direct Comparison to Modern Attendance and Indirect Comparison to Standard

SCG first announced its support for the Modern format on the Open Series circuit via the addition of 10 am Sunday Premier IQs, which were held roughly at the same time as the 9 am Legacy Opens. There was speculation from some that the Modern PIQs would quickly outgrow the Legacy Opens, but the actual attendance figures from this timeframe ("Period 4") do not support this claim:

It is not entirely fair to compare Modern PIQ attendance to Legacy Open attendance, given that the latter enjoyed better prize support and coverage during Period 4. However, what is noteworthy is that during this period, there was not a gradual increase in Modern attendance eroding the Legacy player base. In fact, the Modern PIQ in this timeframe with the highest attendance was the very first data point in Baltimore (205), and the PIQ with the lowest attendance was the final data point in Portland (77).

LocationDateLegacy OpenModern PIQMod/Leg
Baltimore7/19/201437220555.11%
Kansas City7/26/201425611042.97%
Dallas8/2/201425915158.30%
Syracuse8/9/201423014763.91%
Washington, D.C.8/23/201428512543.86%
Somerset8/30/201444318942.66%
St. Louis9/6/201428510837.89%
Atlanta9/13/201426313952.85%
New Jersey9/27/20142609436.15%
Indianapolis9/27/201426015258.46%
Worcester10/18/20142259140.44%
Minneapolis10/25/201424713554.66%
Oakland11/1/20141908343.68%
Columbus11/8/201425918169.88%
Richmond11/22/201422511149.33%
Atlanta11/29/201424011648.33%
Portland12/6/20142287733.77%

There was not a single Sunday during Period 4 in which the Modern PIQ featured more players than the simultaneous Legacy Open. Once again, that fact is not altogether unsurprising, as the Opens had better prize support and more coverage than the Premier IQs. However, it would not be correct to claim, as some did, that the higher Legacy attendance during this time was solely because the Opens had better EV. With half the prize support ($5K vs. $10K) but a 25% lower entry fee ($30 vs. $40), Premier IQs would represent the same EV as Opens at two-thirds (66.67%) the attendance, but only in Columbus in November 2014 did the ratio of Modern PIQ competitors to Legacy Open competitors exceed this number.

So how did things shake out in Period 5, when Legacy and Modern prize support became identical? Legacy had significantly more players than Modern in Seattle, while the reverse was true in Columbus:

LocationDateLegacyModernMod/Leg
Seattle12/13/201422214464.86%
Columbus1/3/2015162250154.32%
Washington, D.C.1/24/2015163165101.23%
Houston2/14/201514312788.81%
Los Angeles2/21/2015137157114.60%


The specific location variations so far in Period 5 are not too hard to explain if you look at the data from Period 4. Portland was the location with the lowest ratio of Modern players to Legacy players, and given its relative proximity to Seattle (where SCG traveled the very next week), there was considerable overlap in the player bases at both events, so it makes perfect sense that the Legacy PIQ had many more players than the Modern PIQ. Conversely, Columbus represents the other end of the spectrum, as the one city of Period 4 in which the ratio of Modern to Legacy players was highest; at the Columbus $20K Open weekend, there were significantly more Modern PIQ players than Legacy PIQ players. I don't think these data are evidence of a trend towards a growing Modern player base at the expense of Legacy over time, but rather, manifestations of the preferences of the player bases for the respective formats regionally. I would guess that the size of the Legacy and Modern player bases--at least among players likely to attend an SCG--are comparable.

Update (1/28/15)
The recent Premier IQs at Washington, D.C., show nearly identical attendance for Legacy and Modern, consistent with what I predicted above. I personally would have expected some fallout from the seemingly unpopular B&R changes that hit Modern hard, but perhaps that reflects my biases as a player who enjoyed only Pod decks in Modern. On the other hand, as a reader pointed out to me, there is an upcoming Pro Tour for Modern, which has been shaken up due to these new changes, so perhaps many grinders felt it would be especially valuable to get some practice for the new meta.

Update (2/16/15)
The Premier IQs at Houston show a slightly higher attendance for Legacy than for Modern, but nothing too surprising.

Update (3/9/15)
The Premier IQs at Los Angeles showed a slightly higher attendance for Modern than for Legacy, but nothing too surprising.
What I find really fascinating are the results from the most recent two-day $20K Legacy Open in Philadelphia, since this was the first time in the history of the SCG circuit in which there was no Standard event on Saturday. This allows us to directly compare the attendance numbers of the 9 am Standard PIQ to those of the 10 am Modern PIQ:

LocationDateStandardModernMod/Std
Philadelphia1/10/2015176200113.64%
Indianapolis1/31/2015147160108.84%

That is correct, there were more Modern players on Sunday than there were Standard players, for the same level of prize support! (Note that the number of players at this Standard PIQ would be considered on the low end for Legacy as well.) Granted, this represents a sample size of one, but this was the first opportunity we had to compare Sunday Standard attendance to that of an equally supported alternative for that weekend.

Update (2/1/15): The Modern PIQ once again drew more players than the Standard PIQ, and it's now 2-for-2 on Sundays following a Saturday Legacy Open. Standard clearly isn't as popular as most people expected it to be, and the 9 am start time for PIQs probably isn't particularly appealing either. The poor turnouts at these 9 am Standard PIQs are worse than Legacy PIQs would have generated in the same time slots.

That begs the question: if SCG attendance for its Legacy events is at least comparable to that for its Modern events, which is in turn comparable to that of Standard events, then why is there such a lopsided distribution of $20K Opens in favor of more two-day Standard events? (There has not yet been an instance in which a Legacy PIQ and a Standard PIQ were run at the same time to enable a direct comparison between the two formats.) There is the perception that SCG is singlehandedly keeping Legacy afloat, and while I do not believe that notion at all, SCG can likely incorporate more Legacy Opens on its schedule with no loss to their entry fees collected while assuaging any unfounded fears that Legacy staples will bottom out in demand. In other words, they can collect as much entry (or more) by having two-day Legacy events, and having more high-profile Legacy coverage probably has a greater beneficial effect on their sales of Legacy staples than Standard coverage does on their sales of Standard.

Update (3/9/15): The most recent SCG Baltimore was especially interesting because it allowed for a direct comparison of a Standard IQ to a Legacy IQ on the same day with equal prize support and coverage for the first time. Perhaps many people were surprised with the greater attendance for the Legacy PIQ, but this was the logical conclusion I predicted from previously available data.

LocationDateStandardLegacyLegacy/Std
Baltimore2/28/2015217230105.99%


The $20K Open Series Has Been a Bust

I very much appreciate SCG for running an excellent tournament circuit, and even though their support for Legacy has diminished with their experiment with $20K Opens, I still hope these tournaments continue to become financially feasible. It's important that they collect enough in entries to pay for their prize pool, and then still have enough to pay their employees to travel out to distant locations, to compensate judges adequately, and to rent convention halls large enough to accommodate so many players for a weekend.



LocationDateStandard OpenLegacy OpenModern OpenStandard Open (Sun)Standard PIQLegacy PIQModern PIQEntryPrize PoolNet
Seattle4/20/2013557261N/AN/AN/AN/AN/A$32720$20000$12720
Seattle10/19/2013521253N/AN/AN/AN/AN/A$30960$20000$10960
Seattle3/15/2014580321N/AN/AN/AN/AN/A$36040$20000$16040
Seattle12/13/2014449N/AN/AN/AN/A222144$33430$30000$3430
Columbus1/5/2013696325N/AN/AN/AN/AN/A$40840$20000$20840
Columbus6/15/2013590268N/AN/AN/AN/AN/A$34320$20000$14320
Columbus1/18/2014688342N/AN/AN/AN/AN/A$41200$20000$21200
Columbus6/14/2014705450N/AN/AN/AN/AN/A$46200$20000$26200
Columbus11/8/2014757259N/AN/AN/AN/A181$46070$25000$21070
Columbus1/3/2015659N/AN/AN/AN/A162250$45310$30000$15310
Philadelphia6/22/2013467220N/AN/AN/AN/AN/A$27480$20000$7480
Philadelphia9/7/2013402280N/AN/AN/AN/AN/A$27280$20000$7280
Philadelphia1/10/2015N/AN/A566N/A176N/A200$39580$30000$9580
Washington, D.C.3/16/2013553268N/AN/AN/AN/AN/A$32840$20000$12840
Washington, D.C.8/23/2014468285N/AN/AN/AN/A125$33870$25000$8870
Washington, D.C.1/24/2015508N/AN/AN/AN/A163165$35240$30000$5240
Indianapolis3/9/2013775326N/AN/AN/AN/AN/A$44040$20000$24040
Indianapolis10/26/2013699388N/AN/AN/AN/AN/A$43480$20000$23480
Indianapolis1/4/2014714256N/AN/AN/AN/AN/A$38800$20000$18800
Indianapolis5/31/2014567347N/AN/AN/AN/AN/A$36560$20000$16560
Indianapolis9/28/2014588260N/AN/AN/AN/A152$38480$25000$13480
Indianapolis1/31/2015N/AN/A582N/A147N/A160$38310$30000$8310
Dallas/Ft. Worth1/19/2013555212N/AN/AN/AN/AN/A$30680$20000$10680
Dallas5/25/2013441247N/AN/AN/AN/AN/A$27520$20000$7520
Dallas11/9/2013627251N/AN/AN/AN/AN/A$35120$20000$15120
Dallas4/12/2014778308N/AN/AN/AN/AN/A$43440$20000$23440
Dallas8/2/2014733259N/AN/AN/AN/A151$44210$25000$19210
Houston2/14/2015428N/AN/AN/AN/A143127$29500$30000($500)
Los Angeles11/2/2013652281N/AN/AN/AN/AN/A$37320$20000$17320
Los Angeles3/22/2014694374N/AN/AN/AN/AN/A$42720$20000$22720
Los Angeles2/21/2015542N/AN/AN/AN/A137157$35920$30000$5920
Baltimore6/1/2013570298N/AN/AN/AN/AN/A$34720$20000$14720
Baltimore8/24/2013546285N/AN/AN/AN/AN/A$33240$20000$13240
Baltimore1/25/2014643402N/AN/AN/AN/AN/A$41800$20000$21800
Baltimore7/19/2014620372N/AN/AN/AN/A205$45830$25000$20830
Baltimore2/28/2015N/AN/A762N/A217230N/A$51510$30000$21510

Since 2013, SCG has offered $10K per Open with a $40 entry fee and $5K per Premier IQ with a $30 entry fee. For the new $20K Opens (shown in yellow), the entry fee is instead $50. SCG's margins at the new $20K Opens are lower than they have been under the older system, and I am almost certain that their non-prize expenses incurred at these Opens are also more significant.

To illustrate how much SCG has been hurt by the new tournament structure, consider that Columbus (June 2014) and Seattle (March 2014) both grossed more in entries with two Opens alone than the newest iterations (Columbus, Jan 2015; Seattle, Dec 2014) did with three events. And this is despite the fact that $10,000 less was paid out in prizes!

Update (1/28/15)
The new D.C. Open actually grossed more in entry fee than previous D.C. Opens since 2013, but it did not nearly make up for the increased prize support SCG offered. Note also that the cities have now been rearranged to reflect the chronological order of the $20K Opens, rather than alphabetical order.

Update (2/1/15)
Despite reasonable attendance numbers, net margins from the SCG Indianapolis $20K Open were lower than any Open in Indianapolis within this timeframe. Interestingly, attendance numbers have been on a downward trend in Indianapolis since the beginning of 2013, and the Super Bowl this weekend certainly didn't help the cause, but I simply don't think the $20K Opens with two Premier IQs will get any better for SCG in this regard.

Update (2/16/15)
The first trip SCG ever made to Houston was an absolute bust. While there is no basis for direct comparison with previous SCG Houstons (as none exist), it drew much fewer players and much less in entry fees than previous trips to Dallas and Dallas/Ft. Worth, despite Houston having a much larger metropolitan area. The May 2013 Double Standard weekend in Dallas previously stood out as a particularly poor venture in terms of attendance, but the $20K Standard Open in Houston has the dubious distinction of being the first SCG weekend I've charted to actually lose money on prize support alone. Even in a region where the Legacy scene isn't particularly strong (which was their justification for removing Sunday Legacy in May 2013), holding Legacy is a good idea as it brings in players for Standard.
Despite all these data, SCG has announced their 2015 Season 3 and 4 schedule to be littered with $20K Standard weekends. I'm not sure whether they're not analyzing their own attendance figures, whether they think $20K Opens will eventually grow more popular despite no trend to suggest this (in fact, a decreasing trend exists if anything), whether SCG Live viewership (which I haven't analyzed, but for which I've been told Standard outpaces Legacy) is a more important consideration than Open attendance, whether they think over-saturating Standard coverage and events helps their sales more than committing those resources to Legacy, or whether Wizards directly provides them incentives to promote Standard at the expense of Eternal formats, but it has to be something other than consideration of attendance figures.


Concluding Remarks

The changes to the SCG tournament circuit have been a disappointment to many players. While this sense of disappointment is especially keen among Legacy players because of the reduction of coverage of our preferred format, it is likely one that is shared by players who play other formats as well, as evidenced by underwhelming or even decreased attendance numbers despite increased promotion and prize support from SCG for the new structure.

The last time SCG changed its tournament structure to the detriment of Legacy, they experimented with formats such as Sealed, Team Sealed, and Standard in the Sunday slot before determining that it was a mistake to exclude Legacy Opens. I hope that the early failures of the $20K Open Series similarly prompts SCG to revert to the old system with Sunday Legacy Opens. However, if that cannot be the case, I believe they should add more Legacy two-day Opens to their schedule, as the data suggest that such Opens would result in attendance at least comparable to that of Standard two-day Opens, while maintaining player confidence in the format that they have worked so hard to associate their name with.

2 comments:

  1. Interesting data, but the conclusion is just that they should add more legacy opens which ignores modern. Mostly because they haven't had a modern open yet, but the data doesn't tell the whole picture really with one of the 3 new event types not yet represented. Please revisit this topic after SCG Baltimore.

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  2. Bottom chart is a great start, but doesn't take into account venue rental expense, SCGLive cost, staffing, travel, and various other things. It's extremely plain to see what's going on if you're willing to look past the obvious "woe is me" stuff that a lot of petulant people are throwing around. There's no reason to reduce something if it's profitable. This also doesn't take into account the decrease in attendance from the Standard rotation change attempt or the increasing presence of MTG competitors.

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